7 Ways to Convert Ecommerce Browsers Into Buyers

Convert E-commerce Browsers Into Buyers 1. Optimized landing pages 2. Transparency is Key 3. Convert E-commerce Browsers with Personalization 4. Multi-channel Retailing 5. Make Checking Out Easy 6. Use Direct Mail Marketing 7. Test, Learn, Implement, and Repeat When you are designing your site and looking for ways to convert e-commerce browsers into buyers, it […]

The Best Fonts for Modern Design

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Why Blog? The Benefits of Business Blogging

[vc_row type=”full_width_background” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”8%” bottom_padding=”6%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” bottom_padding=”50″ text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Business blogging, as defined by Hubspot[/vc_column_text][divider line_type=”No Line” custom_height=”60″][nectar_single_testimonial testimonial_style=”small_modern” color=”Default” quote=”is a marketing tactic […]

Holiday shopping stats from Google and Carmella

[vc_row type=”full_width_background” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”5%” bottom_padding=”5%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text css=”.vc_custom_1576173244907{margin-top: 20px !important;margin-bottom: 60px !important;}”]The path to purchase is changing. Current consumers will be inspired or have a moment of inspiration which drives them to start researching where they […]

What Can Carmella Do For Your Business?

WHY WORK WITH CARMELLA? Carmella functions as an in-house marketing team and supports your organization’s marketing needs.  We deliver award-winning social media and advertising content that meets your business objectives. Our clients have reported feeling the ‘Carmella Effect’. Carmella Effect  noun ef· fect | \ i-ˈfekt  , e-, ē-, ə-\ Definition of effect (Entry 1 […]

Social Media Resolutions to Live By… For Now

2019 is here and with it comes a whole new social media marketing plan. It’s time to move onward and upward in the ever-changing digital world and below we have some tips to help you make the most out of the changes that we are currently seeing on the various platforms. Transparency – According to […]

What The Heck Is Alignable?

[vc_row type=”full_width_background” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”8%” bottom_padding=”6%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” bottom_padding=”50″ text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Is Alignable the next social media platform worthy of your time? *This blog […]

The Perfect Combo: How To Create Snackable Digital Content

Have you heard of snackable content? It’s the shift towards micro-moments and the use of mobile phones is driving it. Consumers want their needs to be addressed on-demand with complete relevance.    Google tells us that mobile driven website searches are up 20%, and that “micro-moments” are becoming increasingly important as the consumer spends 18% […]

Google v. Facebook: A Heavyweight Battle

There’s a lot of noise surrounding the battle for the top spot between Google and Facebook. From user numbers to advertising, neither of these market moguls are showing signs of backing down. Google will maintain its dominance and account for 40.7%  (USA) of digital ad revenues in 2017 (USA) — more than double Facebook’s share — but, […]

3 Social Media Tips to Create Content and Build Your Brand

How to focus your creative energy and optimise your social media: Carmella shares our best tips, tricks and hacks to help take your online brand to the next level. Whether you’re running a well-established business or just getting your company off the ground – finding your niche in the realm of social media can prove […]