GA4 Has Arrived: Here is What You Need to Know
On March 16, 2022 Google announced the end of an era as we know it; Universal Analytics (also known as GA3) is being retired. Marketers around the world who have been relying on GA3 since its release in October of 2012, will no longer have access to historical data in GA3 as of Jan 1, […]
First-Party Data Strategy and How to Use It To Your Advantage
First-Party Data Strategies – Why Do They Matter? Twitter jokes have abounded recently, with people claiming they have “won” email, showing off their 15-gigabyte inbox full to the brim of sales offers, membership requests, limited-time offers. There is no way around it: we are living in the era of junk mail. In response to the […]
What the heck is a Facebook pixel?
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]So, you’ve gone through the daunting task (for some), of setting up your Facebook Business Manager… but now what? It’s time to create your first advertisement! But wait, how are you supposed to track the conversions (sales, website visits, […]