The Feud Between TikTok & META: How You And Your Business Can Benefit
93% of businesses say they’ve landed a new customer thanks to a video on social media (O’Neil, M. 2018). In 2019, when everyone remained at home, TikTok became a phenomenon with its short-form video and trendy music. In order to compete with this rapidly growing application, META implemented Reels on Instagram in 2020, following Facebook […]
The REEL Story: How to Use Reels to Get Noticed on Instagram in 2022
Have you ever struggled with Reels? Spending so much valuable time editing, adding music, and creating captions, all while asking yourself what is the point of this little video? Well grab your mobile device and jump on board the Reel Express for some insider tips and tricks to create “Reel-y” great content to get you […]
What the heck is a Facebook pixel?
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]So, you’ve gone through the daunting task (for some), of setting up your Facebook Business Manager… but now what? It’s time to create your first advertisement! But wait, how are you supposed to track the conversions (sales, website visits, […]
Apple’s iOS 15 Update and Facebook Advertising
[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”5%” bottom_padding=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”philosophy” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”7446″ animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]Blog Post updated: […]
The Perfect Combo: How To Create Snackable Digital Content
Have you heard of snackable content? It’s the shift towards micro-moments and the use of mobile phones is driving it. Consumers want their needs to be addressed on-demand with complete relevance. Google tells us that mobile driven website searches are up 20%, and that “micro-moments” are becoming increasingly important as the consumer spends 18% […]
Google v. Facebook: A Heavyweight Battle
There’s a lot of noise surrounding the battle for the top spot between Google and Facebook. From user numbers to advertising, neither of these market moguls are showing signs of backing down. Google will maintain its dominance and account for 40.7% (USA) of digital ad revenues in 2017 (USA) — more than double Facebook’s share — but, […]
3 Social Media Tips to Create Content and Build Your Brand
How to focus your creative energy and optimise your social media: Carmella shares our best tips, tricks and hacks to help take your online brand to the next level. Whether you’re running a well-established business or just getting your company off the ground – finding your niche in the realm of social media can prove […]