How to Measure SEO Performance
How to Measure SEO Performance SEO, or search engine optimization, unites several strategies to improve the website’s position in search results. What can you do to improve SEO? The algorithm used by Google includes more than 200 ranking variables. Due to this, activities range from relatively straightforward ones to technically demanding tasks, including: optimizing pages […]
Google Business, Maps, and Search Update
Google My Business will be Replaced with Google Search and Google Maps in July 2022 The Google My Business (GMB) app is officially dead. But before you start writing a eulogy or panic that your business will disappear into the ether of the interweb- don’t worry you can still access your new Google Business account […]
5 Ways Google My Business Improves Your Search Engine Optimization
Over the years, Google has proven to be the king of SEO for a variety of reasons. According to recent data, 84% of people use Google at least three times a day, with the search engine processing 3.5+ billion queries daily. With an undisputed search engine market share of over 92%, Google is the platform […]
Google v. Facebook: A Heavyweight Battle
There’s a lot of noise surrounding the battle for the top spot between Google and Facebook. From user numbers to advertising, neither of these market moguls are showing signs of backing down. Google will maintain its dominance and account for 40.7% (USA) of digital ad revenues in 2017 (USA) — more than double Facebook’s share — but, […]