Day: December 2, 2021

First-Party Data Strategy and How to Use It To Your Advantage

First-Party Data Strategies – Why Do They Matter? Twitter jokes have abounded recently, with people claiming they have “won” email, showing off their 15-gigabyte inbox full to the brim of sales offers, membership requests, limited-time offers. There is no way around it: we are living in the era of junk mail. In response to the […]