Carmella Case Studies

Eco Impact | Growing

Earth Rangers

Building awareness and engagement with families through smart, community-first campaigns.

Earth Rangers _ Carmella

Intro

Background

Nonprofit / Environmental Education in Alberta

Earth Rangers equips kids with the tools and passion to protect the environment—through hands-on missions, engaging content, and a strong sense of purpose. But in Alberta, brand awareness was low. Families didn’t know the app existed or how to get involved. That’s where Carmella came in. We partnered with Earth Rangers to build regional visibility, drive downloads, and spark meaningful engagement with families. The goal was simple: get more Alberta kids excited about making a difference—and make sure their parents saw the value too.

The

Challenge

Earth Rangers was nearly unknown in Alberta. With a crowded landscape of nonprofits and environmental programs, earning attention from both kids and parents was tough. They needed a strategy that would break through and stick.

Our

Approach

We built a community-first, multi-channel campaign focused on visibility and trust:

Launched creative radio spots on family-friendly stations

Deployed garbage bin ads in high-traffic areas to spark conversation

Wrapped city buses in Edmonton to grab commuter attention

Secured bonus airtime on local TV with engaging visual content

Targeted media placements

Strategic messaging

Smart
campaign

The

Results

Earth Rangers equips kids with the tools and passion to protect the environment—through hands-on missions, engaging content, and a strong sense of purpose. But in Alberta, brand awareness was low. Families didn’t know the app existed or how to get involved. That’s where Carmella came in. We partnered with Earth Rangers to build regional visibility, drive downloads, and spark meaningful engagement with families. The goal was simple: get more Alberta kids excited about making a difference—and make sure their parents saw the value too. What we delivered:

Significant increase in brand awareness across Alberta

Measurable rise in app downloads and program inquiries

Gained extra TV exposure without added budget

Achieved cost-per-view well under industry average
Targeted media placements

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