Big businesses invest substantial amounts of money in SEO, hoping to compete on a national scale. Presentation decks can be a time sink. Between formatting, rewriting, and trying to find the right visuals, hours get lost in the design spiral, especially when your real goal is simply to share an idea.
That’s where Gamma.app stands out. It’s an AI-powered presentation and doc tool designed for fast-moving teams that value clarity, not clutter. Whether you’re building a pitch, a marketing strategy, or a leadership update, Gamma helps you turn ideas into something polished and ready to present, without needing to open PowerPoint.
At Carmella, we’ve been testing Gamma across a range of internal and client-facing projects. Here’s what we’ve found.
Gamma Helps You Build Before You Burn Out
Gamma takes a few words, or a rough outline, and turns them into a deck in seconds: no templates, no slide builders, no time wasted rearranging content blocks. You can adjust the tone, rewrite sections, add visuals, or expand points using the built-in AI assistant.
The experience feels more like writing a story than building a presentation. That’s precisely the point. Gamma’s format allows you to toggle between deck view and document view, making it easier to focus on the message rather than the mechanics.
This is especially useful for:
- Strategy decks
- Proposals
- Campaign briefs
- Progress recaps
- Sales presentations
What Makes It Different
Gamma isn’t just about speed. It’s about structure. Most AI tools can generate content. Gamma helps you communicate it better.
Key features include:
- AI-assisted writing and formatting
- Dynamic layouts that adjust to your content
- Media embedding for charts, videos, or visuals.
- Shareable links for easy collaboration and feedback
- The option to present live or send as a scrollable link
For agencies, consultants, and teams that need to move quickly without compromising professionalism, this is a game-changer.
Where It Fits in a Creative Workflow
In our work, we often use Gamma to develop initial drafts of deliverables, such as MRIs, strategy roadmaps, and campaign reports. It helps us stay efficient without sacrificing quality. Then, we take that framework and layer in creative and brand elements manually, where it counts most.
Gamma works best when:
- You know what you want to say, but not how to structure it
- You need to draft something quickly to share with a client or internal team.
- You want to keep information in one place without having to switch tools.
It will not replace design software for full creative pitches or polished branded decks, but it gets you 80% of the way there in a fraction of the time.
Data Supports the Feeling
AI and analytics are valuable, but they’re not the real star of the show. Use data to identify what emotions resonate most with your audience, then let those insights shape your messaging.
Emotional marketing is not about being sentimental. It’s about being human. It transforms awareness into connection and drives loyalty that outlasts any algorithm change.
Final Take
The future of creative work will rely on tools that help us share ideas faster, not just louder. Gamma is one of those tools. It keeps your team focused on the message and gives your content a clear place to live and breathe.
At Carmella, we utilize AI tools like Gamma not to cut corners, but to cut through the noise. The result? More clarity, less drag, and a stronger connection between strategy and storytelling.
If you’re curious how tools like Gamma could fit into your team’s workflow, we’re always up for a conversation. Reach out today.
