At Carmella, we built BFF because we knew clients needed more than ChatGPT out of the box. They needed something that could speak in their voice, understand their goals, and integrate seamlessly with how they already work.
A custom GPT is a strategic tool that can amplify your content, speed up decision-making, and make your team more effective.
What Is a Custom GPT?
A custom GPT is a fine-tuned version of a large language model like ChatGPT, trained on specific instructions, tone, and internal data relevant to your brand. According to Lumenalta, the benefit is control. You get a consistent brand voice, accurate internal references, and tools that actually reflect your workflow.
Custom GPTs can generate sales emails, draft proposals, write newsletters, answer client questions, and support internal onboarding. They are not replacing your team. They are helping your team do what they already do well, just faster.
Why They Work
As Medium explains, the real value of custom GPTs is in how they are trained. The ability to shape the tone, content limits, and functional knowledge makes them smarter than their default counterparts. They stop hallucinating random facts and start delivering results that align with your brand, offer, and audience.
Medium also highlights how businesses using custom GPTs for tasks such as lead qualification or support tickets have achieved significant time savings and improved consistency.
We have seen the same results with our clients. Whether it’s a tourism board or a B2B SaaS company, they are cutting down their content creation time while still elevating quality.
What to Ask Before Building One
Before you dive in, consider the following:
- What is your goal for the custom GPT? (Internal support, client comms, content creation)
- What tone and personality should it have?
- What internal documents or data should it be trained on?
- How will your team use it day to day?
This is not a plug-and-play solution. Like any good strategy, it needs intention behind it. That is why we build each BFF GPT to match not only your content but your culture.
Ready to Make Your Own?
If you are ready to explore the power of a custom GPT, let’s talk. Whether you are a busy team looking for efficiency or a brand trying to stand out with consistent messaging, your future best friend is probably a GPT.
Explore gobff.ai to learn more, or get in touch, and we will build you something no one else has.
