As we move into a new year, we are starting with clarity. Not new goals for the sake of it, and not more activity. Just a better understanding of what is actually happening inside the business.
The Carmella MRI process is how we approach that work. It looks at three connected areas: Marketing, Revenue, and Intelligence. Together, they provide a clear view of how a business is performing, where friction exists, and where focus will make the biggest difference.
The MRI process is designed to support better conversations at every level. It helps teams align around what matters, identify gaps that are slowing progress, and make decisions with more confidence and less noise.
We created the Carmella MRI eBook to introduce this way of thinking and working. It walks through the framework, the questions we ask, and the signals we pay attention to when helping organizations create clarity and momentum.
How Clearer Conversations Internally
and Externally Drive Results
Most growth problems are not marketing problems. They are conversation problems.
Unclear expectations. Avoided feedback. Too many assumptions. Not enough listening. Too much noise around what actually matters.
This year, we are focusing on something deceptively simple and incredibly powerful. Better conversations.
Inside businesses, clearer conversations create alignment. Priorities are understood. Decisions happen faster. Work improves because people know what they are solving for. When teams are clear internally, that clarity shows up everywhere else.
Externally, better conversations build trust. Audiences are tired of being talked at. They respond to brands that listen, explain clearly, and say less but mean it. The strongest brands right now are not louder. They are more precise.
Better conversations do not mean more meetings or more messaging. They mean asking better questions, being specific instead of vague, saying no earlier, and addressing things before they become problems.
As you move into the year ahead, here is a simple question worth sitting with.
What conversation am I avoiding that would make everything easier if I had it?
Clarity creates momentum. Momentum built on understanding lasts.
Bi-Weekly Faves
Read, Watch, Listen
Get Your Sh*t Together:
Pick one:
A new year does not require a full reinvention. It asks for honesty.
Pay attention to what feels heavy, what feels clear, and where friction keeps showing up.
Most of the time, that friction is trying to tell you something useful. Listen to it. Fix one thing that keeps slowing you down.
Let the rest wait. Progress comes from intention, not urgency.
A recent example of this showed up in the work done with Lake Louise Ski Clubs. After completing a SWOT analysis and strategic planning sessions, the leadership team shared a clear and thoughtful Athlete Pathway with families.
The purpose was not to overwhelm with information. It was to create shared understanding. The pathway outlines how athletes develop over time, what stays consistent, and what evolves as commitment and readiness change. It also makes space for parents, athletes, and coaches to see how they fit into the journey together.
What stands out is the clarity. Expectations are named. Values are reinforced. Questions are invited. When organizations take the time to explain the why behind decisions, conversations become more productive and trust grows faster.
It is a strong example of how better conversations create alignment before action.
Meet Your Businesses New BFF
The wait is finally over.
A custom-built GPT trained on your brand voice, your strategy, and your way of doing business. It doesn’t replace your people, it supports them, speeds them up, and keeps everything on-brand.
Want the AI advantage without losing the human heartbeat of your brand? This is it.
“It is never too late to be what you might have been.”
-C.S. Lewis
