There was a time when your business made your heart beat faster.
When ideas hit you out of nowhere and you had to pull over, grab a notebook, or text yourself so you would not forget them. When you talked about it too much at dinner. When you felt proud just saying the name out loud.
You remember that feeling.
The excitement.
The nerves.
The quiet confidence that you were building something worth caring about.
You showed up early because you wanted to. You stayed late because you were curious. You believed in what you were creating, even before anyone else did.
That kind of passion does not vanish. But it can get buried.
Running a business has a way of sanding down the edges. The days fill up. The stakes get higher. Decisions start to feel heavier. Eventually, the thing that once gave you energy starts asking more from you than it gives back.
And yet, every now and then, something reminds you about that feeling worth chasing.
February is a good time to remember what first revved your engine, and to ask whether your business still has room for that kind of spark.
When the Honeymoon Ends
Long relationships change. The excitement fades when life takes over.
Business is no different.
When things start to feel off, it is often a sign that clarity has slipped, not that the relationship is broken.
The MRI™ eBook is a simple way to check in. It looks at your Marketing, Revenue, and Intelligence together so you can see what is working, what is draining you, and where to focus next.
Bi-Weekly Faves
Read, Watch, Listen
Read: The Alice Network
by Kate Quinn
Listen: Gunfighter Ballads and Trail Songs
by Marty Robbins
Client Spotlight: True North Christmas Lights
True North Christmas Lights is a seasonal business with a very small window to get it right. When the holidays hit, demand is high, competition is fierce, and timing matters more than almost anything else.
Beyond professional installation, their team stands out for the quality of their work, including the use of proprietary bulbs designed to look better, last longer, and perform reliably through winter conditions.
We partnered with True North Christmas Lights during peak season to support bookings through Google and Meta ads, paired with simple, effective video content. The focus was clear intent, local visibility, and making it easy for homeowners to take action.
The result was steady lead flow during the most important weeks of the year, helping keep calendars full when it mattered most.
A great reminder that timing and clarity can make all the difference.
Get Your Sh*t Together:
Your calendar shows what actually matters, not what you say matters.
What keeps getting booked is what gets prioritized.
If the work that moves your business forward keeps getting pushed, that is the signal.
Pay attention to it.
From the Field: Whistler Edition
Hayley and Alie headed to Whistler to capture content for Big Bear Trading Co.’s new store, and we are so excited to see it officially open.
Snowy backdrops, cozy knits, and lots of laughter made for the kind of shoot that reminds us why we love working with brands like this.
The new space is full of personality, and seeing it come to life has been such a fun part of the process.
If you are in Whistler, it is absolutely worth a visit.
Meet Your Businesses New BFF
The wait is finally over.
A custom-built GPT trained on your brand voice, your strategy, and your way of doing business. It doesn’t replace your people, it supports them, speeds them up, and keeps everything on-brand.
Want the AI advantage without losing the human heartbeat of your brand? This is it.
“The more you sweat in practice, the less you bleed in battle.”
-Richard Marcinko
