Carmella Case Studies

Royal Vancouver Yacht Club: Sailing Into Strategy

Charting a Course to Excellence

A Strategic Plan for the World’s Best Yacht Club

Intro

Background

Royal Vancouver Yacht Club / Private Member Club in the Maritime Sector

With a storied marine legacy and a bold vision “To Be The Best Yacht Club In The World,” the Royal Vancouver Yacht Club partnered with Carmella to create a three-year strategic plan. The plan aligned leadership and membership with a clear course for growth, operational excellence, and member engagement.

The

Challenge

RVYC recognized the need for a forward-looking strategic plan to fulfill its ambitious vision. They required a roadmap that balanced heritage with innovation, and a framework that could unify their mission, membership goals, and operational priorities. The club needed to engage members, attract new audiences, and strengthen financial and environmental sustainability—all while reinforcing its reputation for excellence and community.

Our

Approach

Carmella facilitated a robust strategic planning process, combining stakeholder input, mission and vision refinement, and tiered priorities across a three-year plan. Key focus areas included:

Year 1: Financial Sustainability, Corporate Sponsorship, Legacy Giving, and Membership Growth & Retention.

Year 2: Member Engagement, Volunteerism, Operational Efficiency, Communication, and Digital Transformation.

Year 3: Global leadership in racing, experiences, and environmental stewardship. Strategies included creating ideal member profiles, analyzing survey data, launching targeted campaigns for visiting racers, and optimizing club assets. Throughout the plan, values like excellence, inclusivity, and community guided decision-making and goal setting.

Elevated
Member Satisfaction

Clear
Strategic Direction

Revenue
Growth & Impact

The

Results

The strategic planning process has already yielded measurable improvements for RVYC:

Increased Net Promoter Score (NPS): Member satisfaction and advocacy are on the rise.

Boosted Employee Engagement: Clear direction and shared values have improved team morale and alignment.

Financial Growth: Revenue and profitability have both increased, demonstrating alignment between planning and performance.

Elevated
Member Satisfaction

Want Results

Like These?

Success Stories