Social Media Advertising Explained
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]The major social networks offer advertising options but not every platform is a great fit for every company’s marketing objectives. When choosing which social networks to use for advertising, you need to first […]
Conducting a Social Media Audit
We’re one month in to 2019, and now that everything has calmed down it is time to conduct your first Social Media Audit of 2019. Conducting an audit is so important that you shouldn’t only be completing it once per year. Before you can think strategically about your social media usage this year, you […]
DIY (Do It Yourself) Video Strategy
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text] January Social Media Mastery Session! DIY video strategy January 15th 10-12 PM Location: Action Edge Business Coaching (next to the Iron Goat) This Social Media Mastery workshop will be broken into two halves; Video Strategy and Tips and […]
2017 Social Media Trends Summary and 2018 Predictions
Social Media is always changing… The CarmellaCrew got together last week to cover off the changes we’ve seen in social media in 2017 and we’ve got some strong predictions for 2018. As professionals in the social media marketing industry, it is important to stay up-to-date with all the new technology and trends in the social […]
What The Heck Is Alignable?
[vc_row type=”full_width_background” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”8%” bottom_padding=”6%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” bottom_padding=”50″ text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Is Alignable the next social media platform worthy of your time? *This blog […]
The Perfect Combo: How To Create Snackable Digital Content
Have you heard of snackable content? It’s the shift towards micro-moments and the use of mobile phones is driving it. Consumers want their needs to be addressed on-demand with complete relevance. Google tells us that mobile driven website searches are up 20%, and that “micro-moments” are becoming increasingly important as the consumer spends 18% […]
Google v. Facebook: A Heavyweight Battle
There’s a lot of noise surrounding the battle for the top spot between Google and Facebook. From user numbers to advertising, neither of these market moguls are showing signs of backing down. Google will maintain its dominance and account for 40.7% (USA) of digital ad revenues in 2017 (USA) — more than double Facebook’s share — but, […]
3 Social Media Tips to Create Content and Build Your Brand
How to focus your creative energy and optimise your social media: Carmella shares our best tips, tricks and hacks to help take your online brand to the next level. Whether you’re running a well-established business or just getting your company off the ground – finding your niche in the realm of social media can prove […]
Why Social Media is a Key Ingredient in Growing Your Small Business
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Just over ten years ago, small business owners still questioned whether a website was a necessary part of their marketing strategy. Five years later, social media became the new strategy up for debate. Today, it’s no longer a question. If you’re a small business owner, […]